Using the city as an innovation playground: getting corporations into the game

10 page Publication by Anita Fuzi, Lidia Gryszkiewicz & Dariusz Sikora in Lugano, Switzerland.

| Disclipline

Open This Publication
Abstract in English:

Today the way we work has fundamentally changed. The new workspace where people wish to work is collaborative, mindful, ageless and intuitive.
As such, work is rather perceived as an activity where collaboration plays a key part. When people collaborate, they work 15% faster and 75% better on average, and feel 60% more innovative and 56% more satisfied
(SIGNAL, 2017). Collaboration and innovation are high on the agenda for corporates when it comes to finding the most appropriate contemporary workspace solution. In the past years, we have been witnessing a booming trend in the number of coworking spaces. To date, research talks about 13,800 coworking spaces with 1.2 million members worldwide (Deskmag, 2018). Coworking spaces are shared spaces for mutual support, efficiency, and potentially serendipitous interaction where typical inhabitants are entrepreneurs, freelancers and start-ups. Nevertheless, also more and more corporates are starting to integrate coworking into their business strategy.
What drives them towards coworking is enhancing collaboration, increasing productivity and creativity, attracting the best talent, and optimising space utilization. One example of how corporates can benefit
from the coworking culture is temporarily moving a team to a coworking space for a fully facilitated ‘bootcamp’ to inject creativity and innovation
into a concrete department or project. The present article provides three brief empirical illustrations on how corporates can partner with coworking
spaces with the aim of increasing employee and team innovation, and potentially contribute to urban innovation.

Open Access? Yes

Publication Year 2018

Publisher Regional Studies Association

English | Discipline Business