The Rise of Half-Tourists and their Impact on the Tourism Strategies of Peripheral Territories

Publication by João Almeida & Fernando Belezas , , ,
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Abstract in English:

Peripheral territories face significant challenges related to depopulation and lack of public and private investment. With the COVID-19 pandemic, lockdown and cancellation of all cultural activities that attract visitors, peripheral and rural territories, highly dependent on cultural activities and tourism, were deeply affected. Nevertheless, the COVID-19 pandemic has significantly pushed forward a trend that has increasingly been seen in recent years—remote work and digital nomadism. This trend boomed in the last year when most people went to work at home during the lockdown. Mostly due to the pandemic, the number of people searching for a more flexible work environment or for a more healthier and less crowded environment to live in has rapidly increased. Therefore, remote work and digital nomadism are an opportunity that peripheral territories have to embrace as a tool to attract an emerging target group—the half-tourists. This chapter analyses two projects—Digital Nomads Madeira (Portugal) and Nomad City Gran Canaria (Spain). By performing in-depth interviews with the people that implement these strategies, this chapter contributes to raising the awareness of the importance of this emerging target group and identifying the barriers and best practices to innovate in tourism strategies in peripheral places.

Editor(s) Full Names João Leitão, Vanessa Ratten, Vitor Braga

Open Access? No

Book Title Tourism Entrepreneurship in Portugal and Spain
Publication Year 2022

Publisher Springer

DOI 10.1007/978-3-030-89232-6_9

English | Discipline Social Science